ITV Night Time

Night Network, Night Time and Night Shift were names given to the overnight (usually between 12 and 6am) schedule of the ITV network in the United Kingdom. The first ITV company began 24 hour broadcasting in 1986, with all of the companies broadcasting through the night by 1988. At first, individual companies began to create their own services, however before too long, many of the smaller ITV station began simulcasting or networking services from others.

From this, numerous services began each offering their own distinct take on programmes, with regions taking one of the services on offer. As each franchise was taken over however, the services became fewer in number. Today, all of the ITV plc regions (except Channel Television for legal reasons) show teleshopping or gaming, followed by repeats of daytime programming and the ITV Nightscreen service. STV broadcasts its own strand The Nightshift and UTV airs its own programmes.

History
Up until the mid 1980s, all British television stations closed down for the night at around 12:30am, sometimes up to an hour later on Friday and Saturday nights. Some of the ITV companies wanted to expand their broadcasting hours in the belief there was an untapped market for television through the night. As early as 1983, London Weekend Television (LWT) was experimenting with extra hours on Friday and Saturday nights during its Nightlife strand, which pushed back closedown until after 2am.

Towards the latter part of the decade, Channel 4 had extended late night broadcasting hours and transmission staff for the ITV regional companies were required to playout the network's commercial breaks, even if the main ITV station had already closed down. There was also speculation of a threat from the Independent Broadcasting Authority to franchise overnight hours to a new company as had been done with breakfast television (TV-am) in 1983.

Within just over two years of ITV's first overnight experiment (at Yorkshire Television in 1986), the entire network had commenced 24 hour transmission.

Early experiments
On 9 August 1986, Yorkshire Television became the first ITV company and the first British terrestrial television station to offer 24-hour broadcasting. This was achieved by simulcasting the satellite station Music Box. The arrangement come about when Yorkshire were able to get a three month trail from the IBA to broadcast the station overnight from the last programme until 06.15. IBA said "it would review the trail, but if loads of youngest are going in bleary-eyed through watching that its a questioned of parental responsibility, but if its a teenager or a little older that is the decision we will evaluate from the public". The trail lasted until Friday, January 02, 1987; Thereafter, Yorkshire ran a teletext-based Jobfinder service for one hour after closedown with a Through Till 3 strand on Thursday, Friday and Saturday nights introduced a few months later

On 25 April 1987, Central Independent Television began extending its programming hours to 3am on weeknights and 4am at weekends, airing its own schedule of films, series and hourly Central News bulletins entitled More Central. The station's Jobfinder service (launched a year beforehand) was expanded from a single hour after closedown to fill the remainder of the night until TV-am took over at 6am. Meanwhile, Granada Television took a more restrictive approach - during 1987, the station introduced a Nightlife strand, which saw programming hours extended until around 3am on Friday and Saturday nights only. A short-lived joint schedule was introduced by Central, Granada and Scottish Television when the companies began full 24-hour transmission on 13 February 1988, but was abandoned within a few months. During this time, all three stations provided local presentation. Central continued to air its own overnight service until 1995 (with opt-outs for regional programming until circa 2003).

By late August 1987, Anglia Television, Thames Television and LWT began 24-hour broadcasting - Anglia originally opted to air Night Network on weekends alongside its own overnight schedule on weeknights while LWT filled the post-Night Network slot with a short-lived Thru to 6 strand. Thames's Into the Night strand began during the summer of 1987 with broadcasts originally running until around 4am. Tyne Tees Television also experimented with 24-hour transmission when in November 1987, it began airing its own teletext Jobfinder service between closedown and 6am. This continued until Granada's Night Time service launched on Tyne Tees the following September.

TVS started its own Late Night Late strand in September 1987, gradually extending its broadcast hours until a full 24-hour service began on 20 June 1988 - the strand was the first to be simulcast on another ITV station (Channel Television). HTV Wales and HTV West began broadcasting its own Night Club service on 22 August 1988. Both Late Night Late and Night Club took on a different approach to the practice of in-vision continuity - incorporating viewers' letters, competitions and live studio guests - such features were also used by Thames and Anglia's regional overnight strands.

Night Network
Night Network was ITV's first major experiment into the area of overnight broadcasting beginning on Friday 28 August 1987, originally for the ITV regions covered by LWT, TVS and Anglia, before expanding to other regions during the summer of 1988. Whereas overnight broadcasts are commonplace today, back in the late 1980s, ITV decided it would take a more cautious approach with Night Network only initially broadcasting between 1am and 4am in the Friday and Saturday night schedules, and between 1am and 3am in the Sunday night schedule.

The show was produced for Night Network Productions and LWT by Jill Sinclair who had been the producer of BBC1's Pop Quiz and Channel 4's The Tube at Tyne Tees Television, aiming for a similar audience to that of these two shows. The format of Night Network was similar to Channel 4's Network 7, or even a late night adult version of Saturday morning kids TV, as it was a mixture of quizzes, celebrity guests, imported serials and bands.

Feature segments included Street Cred with Paul Thompson, Video View with Steve Allen and Kate Davies, Rowland Rivron in The Bunker Show, Tim Westwood's N-Sign Radio, Emma Freud's chat segment Pillow Talk, Geoffrey Cantor's video segment The Axeman, Barbie Wilde's video review for The Small Screen, and quiz show The Alphabet Game hosted by Nicholas Parsons, whilst cult TV series Captain Scarlet and the Mysterons and Batman were also frequently seen. Originally, on Sunday nights, classic movies were shown but this was only until the programme was expanded to other ITV regions on Friday 2 September 1988.

Although it proved a success, Night Network was never broadcast nationally - companies such as Central opted out of the entire programme from the start to provide its own schedule. With more programmes (be it imports, repeats or original output) competing for the overnight slots, the Sunday edition was eventually dropped during late 1988. By 1989, the first hour of Night Network became a regional For London Only segment on LWT while the remaining two hours continued to air across other regions, albeit in differing timeslots depending on the stations' preferred schedules.

Night Network was broadcast for the last time on Friday 31 March 1989.

Night Time from Granada
On 2 September 1988, four of the smaller ITV companies (Border, Grampian, Tyne Tees and TSW - joined from 3 October 1988 by Ulster) began 24 hour broadcasting with the introduction of Night Time, a part-networked service provided by Granada Television's presentation department in Manchester and intended to help the smaller ITV stations who were unable to provide a service of their own.

This new late night line up consisted mainly of films, syndicated American shows such as America's Top Ten (presented by Casey Kasem), American Gladiators, WCW Worldwide (which would later be promoted to a Saturday afternoon slot) and Donahue. There was also a limited number of home-produced programming such as Granada's Nightbeat, The Other Side of Midnight, The Hitman and Her, Quiz Night, Stand Up and LWT's Cue the Music.

From January 1995, The programme line up was the same as in London, but the branding was kept separate until July 1995 when service were fully merged and took on the same idents and branding as London.

Night Shift from Yorkshire
On 29 May 1988, Yorkshire Television reintroduced a full through-the-night service, this time consisting of films, imports, series and networked original programming including YTV's The James Whale Radio Show, simulcast locally with Radio Aire. Following Yorkshire's buyout of Tyne Tees Television in 1992, a new overnight service for both stations was launched entitled Night Shift, broadcast across both regions from YTV's transmission centre in Leeds with pre-recorded continuity from the station's announcing staff. Separate overnight presentation for the YTV and Tyne Tees areas was introduced two years later.

Both regions aired the same schedule of imports, films, local programming and Bollywood movies although for a short while, YTV refused to air more adult programming such as The Good Sex Guide and God's Gift - while such output continued to air on Tyne Tees. The service remained locally originated (despite the introduction of networked idents in 1997) until May 1998. YTV continued to opt out of the network for its regular Jobfinder programme at 5am until around 2005.

ITV Night Time from Thames/LWT
During 1991, Anglia, HTV and TVS discontinued their own overnight strands and began carrying a new ITV Night Time service from London, provided by Thames from Monday to Thursday and LWT from Friday to Sunday. For the first time, both London companies utilised the same on-screen branding throughout the week - the only notable difference being LWT's near non-use of a continuity announcer at the weekend. Around this time, original programming for the network included LWT's Cue the Music, Dial Midnight, ...in Profile, The Big E, Noisy Mothers, One to One, In Bed With Medinner, Night Shift and Thames's Video Fashion., albeit airing in differing timeslots depending on each strand's schedule. Imported output increased with featured shows including Night Heat, Soap, Three's Company, The Time Tunnel, Too Close for Comfort, The Equalizer and American sporting programmes.

Following the loss of Thames' franchise on 31 December 1992, Anglia and HTV began taking Granada's Night Time, leaving LWT with its own overnight presentation (branded for a time as 3 Nights).

Nightime
In January 1993, the new ITV franchise holder for London weekdays, Carlton introduced a new Nightime [sic] service, airing from Monday - Thursday night and simulcast by Meridian and Channel Television.

On Friday, Saturday and Sunday nights, LWT aired its own overnight service while Meridian & Channel broadcast its own version of Nightime, presented in-vision from Southampton by ex-Late Night Late presenter Graham Rogers. Both Carlton and Meridian/Channel services utilised the same on-screen branding and presentation throughout the week. Around this time, programming largely consisted of output airing on the other services as well as imports including French soap Riviera and in the case of Meridian, regional programming including Freescreen, an experimental series featuring viewers' videos and social action features.

The 'Nightime' strand was dropped by Meridian/Channel in favour of its own Night time service from Southampton from 1 January 1995. Carlton dropped replaced the strand in February 1995 with LNN's ITV Night Time service.

ITV Night Time from LNN
In February 1995, London News Network (a subsidiary of Carlton & LWT) launched a revamped overnight service featuring new neon-themed presentation (without any station-specific branding) and a year later, a brand slogan - Television with Attitude. Initially broadcast on Carlton only, LWT began taking the new service a month later, followed in July by most of the regions formerly served by Granada's version of Night Time (which had been following the same schedule as LNN's service since the start of the year). Within a year of its launch, HTV and Westcountry opted to run its own joint overnight service from Cardiff with locally branded presentation and programming carried from Meridian.

Meridian launched a separate service in January 1995, which was simulcast in the Channel and Anglia regions. The Meridian service, known for a time as The Edge, consisted of generic idents without any continuity announcements or additional presentation. The service largely carried the same programmes provided by LNN with some regional opt-outs for programmes such as Meridian's World of Sailing and Freescreen.

By January 1996, HTV and Westcountry opted from the LNN service, opting instead to joined the Meridain overnight service but with locally branded presentation.

New original programming was also produced for the network including Bonkers!, Bushell on the Box, Carnal Knowledge, Club @vision, Cyber Cafe, Cybernet, Curtis Calls, Hotel Babylon, God's Gift, Late and Loud, The Paul Ross Show, Pyjama Party, The Lads and Rockmania. Although less reliant on imports than before, shows including Coach and Box Office America continued to feature within the schedules.

New original programming was also produced for the network including Bushell on the Box, Carnal Knowledge, Club @vision, Cyber Cafe, Cybernet, Curtis Calls, Hotel Babylon, God's Gift and Pyjama Party. Although less reliant on imports than before, shows including Coach and Box Office America continued to feature within the schedules.

1999 - 2000s
With 24-hour programming becoming the norm on British television, ITV phased out the Night Time logos and presentation on overnight shows by late 1999 with generic network branding taking its place in most regions (Meridian's night time service remained in use until mid-2000 when it then adopted the generic branding. Channel and Anglia adopted the look at the same time.) and ITV Nightscreen starting to take up timeslots (particularly towards the end of the night). From 2001 onwards, many of the former overnight programmes associated with the old Night Network and Night Time services were replaced with repeats of networked daytime shows (many of these including on-screen BSL signing for the deaf). By 2005, the only original Night Time programme still airing was the offbeat cookery show Get Stuffed. STV continued to run its own overnight schedule until around late 2004.

Quiz programming in the form of Quizmania and later, ITV Play output such as The Mint and Make Your Play aired overnight between December 2005 and December 2007.

Present
All ITV1 regions now carry the same schedule from London. ITV's current overnight schedule consists mainly of repeats of talk and lifestyle shows such as The Jeremy Kyle Show and Loose Women, sport reviews, teleshopping, documentaries such as Nightwatch with Steve Scott, films and ITV Nightscreen. STV in Northern & Central Scotland, UTV in Northern Ireland and Channel Television opt-out of the overnight schedule regularly for teleshopping, repeats, films and quiz programming.

STV also continues to provide its own localised presentation overnight - in April 2010, the station introduced The Nightshift, a nightly strand consisting of interactive viewers' chat, local & national news and extracts from current and archived STV programming, linked by live out-of-vision announcers in Glasgow. Initially launched as a pilot in the Central Scotland region, the programme began airing a separate edition for Northern Scotland and later, separate editions for each of STV's four sub-regions. A single pan-regional programme is now broadcast across the STV North and STV Central regions with opt-outs for sub-regional news.

Channel Television also opts out of ITV Nightscreen for a local Channel Nightscreen text news service.

Advertising
Most of the ITV stations experienced great difficulty in selling advertising slots for the overnight schedules - many companies were not convinced that the low viewing audiences were enough to justify buying airtime. In most cases, stations who were unable to sell advertising overnight simply replaced commercial breaks with public information films or interval captions. Notably, LWT's Thru To 6 service placed animated captions on-screen with music from the week's charts playing in the background.

By the 1990s, commercials for premium-rate phone chat lines and edited versions of infomercials for firms such as Teledisc and Time–Life became more prominent. Overnight commercial breaks on the ITV network now usually consist of programme trails and promos.

Regional variations
Regional services

Part-networked services