Template:DATE October 4

1997 - Current corporate identity adopted. At a reported cost of £5m the new logo was introduced due to the increase in digital services, as it is designed to be more visible at small size it is better suited for use in websites and on screen "DOGs." On Screen Identities changed, with BBC One adopting the Balloon Idents, and BBC Two retaining their 2's used from 1991, with new legend.