Daybreak

Daybreak is the weekday breakfast television programme on the British commercial ITV network that broadcasts on weekday mornings from 06:00 to 08:30 and is currently presented by Matt Barbet, Ranvir Singh, Aled Jones, Lorraine Kelly and Kate Garraway.

Overview
Daybreak features news and entertainment stories interspersed with celebrity interviews, competitions, consumer and health items and news reports from the regions. A national and international news bulletin is presented on the hour and every half hour. National weather reports are presented in the studio or from an outside location on the half hour.

Daybreak replaced GMTV which aired its last weekday edition on 3 September 2010. Daybreak launched three days later. However, the replacement programme has failed to attract the expected audience figures, suffered a drop in advertising revenues and has been the subject of much criticism in the press. Viewing figures since the launch have remained below those of the former breakfast programme GMTV and lag behind BBC Breakfast. Between April-August 2012, Daybreak's viewing ratings recorded a daily average of between 800,000 and 900,000 viewers. On 3 September 2012, two years since the original launch, the programme underwent a total facelift led by Kelly and a refreshed presenting team, new studio and revamped titles and theme music in an effort to revive the flagging format.

Pre-launch
The decision to replace GMTV with Daybreak followed the full takeover of GMTV by ITV plc. Daybreak and Lorraine make up the weekday output of ITV Breakfast. At weekends, children's programming fills this slot. An advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 31 August 2010. Chiles and Bleakley presented The One Show on BBC One together for nearly three years before leaving in 2010 to join ITV.

First edition
The first edition of Daybreak was broadcast on 6 September 2010 with ex-hosts Chiles and Bleakley introducing viewers to the new set and admiring the view from the window. It included an interview with Tony Blair and a lead story by John Stapleton on the collapse of the Farepak Christmas savings club in 2006. Views of regional locations around the United Kingdom were broadcast as well as a tour of the studio. The press offered a mixed reception to the first show.

Transition from ITV Breakfast to ITV Studios
In March 2011, ITV announced that it was incorporating Daybreak into its ITV News operation as part of a management restructure. In July 2011 it was announced that production of the show, along with that of sister programme, Lorraine would be taken over by ITV Studios. As the show approached its first anniversary on air, it was announced that its editor, Ian Rumsey had resigned.

In August 2011, This Morning executive Karl Newton was being charged with the transition to ITV Studios and is revamping the show to give it "one last throw of the dice" to boost its ratings. On 2 September 2011, ITV announced that former BBC Breakfast chief, David Kermode, currently editor of 5 News is to take over as editor of the programme from 1 December 2011, heralding a major revamp to the presenting team and the format. On Tuesday 6 September 2011, the show celebrated its first anniversary on air. On 8 December 2011, Paul Connolly the deputy editor of Daybreak had departed from the programme.

Relaunch
On 12 December 2011, it was reported that Daybreak will target 'hassled mums' as part of its refreshed focus, format changes and a new presenting team were expected to be introduced in April 2012; however these plans have been delayed. On 26 April 2012, it was reported that ITV was to move Daybreak to the studio currently used by sister programme Lorraine.

On 28 August 2012, the new Daybreak logo was unveiled. The revamped format was launched on 3 September 2012, this was greeted with a hostile reaction from viewers on social media, with newspapers reporting that viewers reacted negatively to the "old fashioned" garish set. Like the first edition of the show, the relaunched format led with a report on the state of school buildings. Despite the changes to the ailing format, the first edition of the new look show drew only 600, 000 viewers.

Presenters
On 19 November 2011 it was reported original presenters Adrian Chiles and Christine Bleakley had been axed, Chiles confirmed the duo were to depart from the programme in the New Year, however they left the show on Monday 5 December 2011 stating that "we were assured we could go with our dignity intact." Dan Lobb and Kate Garraway tookover on an interim basis until new presenters are announced. On 8 December 2011, ITV chief executive Adam Crozier defended the decision of hiring Chiles and Bleakley, saying it was necessary to "take a risk".

On 4 May 2012, Aled Jones and Lorraine Kelly were confirmed by ITV as the new permanent presenters, Jones said "I am thoroughly looking forward to sharing the sofa every morning with such a consummate professional as Lorraine Kelly." On 28 May 2012, Ranvir Singh announced she was leaving BBC North West Tonight to join Daybreak, where she will present the first hour of the programme. On 11 June 2012, 5 News presenter Matt Barbet was confirmed as Singh's co-presenter.

On 28 August 2012 it was confirmed Singh would become the newsreader following the first hour of the programme, BBC Weather presenter Laura Tobin joins the programme. Kate Garraway will present Daybreak Fridays and cover for full-time host Lorraine Kelly in a new two-year contract.

Format
Daybreak is a news, lifestyle and entertainment magazine programme interspersed with celebrity interviews, consumer and health items and reports from locations around the UK. The programme is normally on air Monday to Friday from 06:00 to 08:30 with a shorter edition aired at Bank Holiday periods. The first hour is news focus.

Daybreak Newshour
Matt Barbett and Ranvir Singh present the first hour of the show from 6:00am-7:00am which focuses mainly on the latest news, weather and sport. The presenters also talk to guests and review the front pages of the newspapers throughout the hour. The Newshour feature previously featured on former breakfast show GMTV until it ended in August 2010, but has now been resurrected under the new producer's plans to make the show more news based to rival BBC Breakfast.

News Bulletins
The news bulletins are presented by Ranvir Singh from the Daybreak Newsdesk at 7:00am and 8:00am with headlines at 7:30am and again at 9:00am on sister show Lorraine Reports are presented by members of the programme's news team. Other news stories are covered and discussed in the programme as they develop. ITV Regional News bulletins are broadcast in a ticker format at 6:07am, 7:07am and 8:07am with local news in brief, traffic and travel updates, and a local weather forecast.

See also:
 * Daybreak Scotland
 * Daybreak Northern Ireland

Weather
The national Daybreak weather report by Laura Tobin is presented at around 06:25, 06:55, 07:25, 07:55 and 08:25. In December 2010, the programme featured extensive coverage of the severe winter weather affecting much of the UK. Previously the forecast was presented outdoors via a terrace. A news ticker was introduced to provide updates on transport information during the blizzards that affected much of the country's transport infrastructure at the time. Sometimes the forecasts are shot from an outside location, such as Leeds Castle or Epsom Downs Racecourse.

LA Live
Los Angeles correspondent Ross King has all of the latest news and gossip from Hollywood. It has no fixed timeslot so usually airs at various times on the show.

TV & Entertainment
Showbiz editor Richard Arnold presents the showbiz updates on Daybreak at 7.50am weekdays. Items range from; music News, celebrity gossip and interviews, TV programmes and event coverage such as The Brit Awards and the National Television Awards.

Politics
Political editor Sue Jameson presents the politics news on Daybreak often as part of the news updates at the top of the hour. She also appears on the Daybreak sofa and goes live to Westminster or Downing Street for the Breaking News stories. Prime Minister David Cameron and several other members of the government and other political parties are regularly interviewed Live on the Daybreak Sofa with the main presenters.

Money
Martin Lewis is a money saving expert who gives financial advice to viewers ranging from Gas, Electricity, Credit Cards, Insurance, Holidays, Savings, etc. He usually appears on the show on Tuesdays.

Lifestyle
Features reporter Gethin Jones presents the lifestyle feature in which he travels to various locations across the UK to present live at various times each weekday morning, often highlighting and supporting Charitable causes, Celebrating Special Events and congratulating special members of the public who have made a difference in their family or community. The week-long features in which he has presented are; Children's Hospice Week, Gethin's Jubilee Jamboree and Daybreak's Superdads.

Health
Entertainment Editor Dr Hilary Jones presents the health articles on Daybreak and gives viewers advice on medical problems such as Weight Issues, Contraception, Surgery, Cancer.

The Celebrity Interview
The programme usually features live sofa interviews with at least two celebrity guests and TV stars. Early guests included Former Prime Minister Tony Blair, Prince Charles, David Beckham, Angelina Jolie, Helen Mirren, Harry Potter stars Tom Felton and Rupert Grint. and Harrison Ford. Zac Effron, Olly Murs and Gary Barlow also made an appearance on the Daybreak sofa in 2011. During its first birthday week in September 2011, the show interviewed Jane Asher, Martin Clunes and Katie Price.

From January-September 2012, the show has interviewed Denzel Washington, Joan Collins, Alesha Dixon, Simon Cowell, Kate Winslet, Christina Ricci, Rihanna, Sir Paul McCartney, Liam Neeson, Ralph Fiennes, Justin Bieber, Madonna, Ray Winstone, Catherine Zeta-Jones, Kristen Stewart, Scarlett Johansson, Usher, Matt LeBlanc, Stephen Mangan, Cuba Gooding Junior, Marco Pierre White, Donny Osmond & Marie Osmond, Katherine Jenkins,  Simon Pegg, Jason Segel, Noel Clarke, Chris Tarrant, Celia Imrie, The Spice Girls, Stacey Solomon, Andrew Garfield, Dermot O'Leary, Morgan Freeman, Elton John, Heston Blumenthal, Katy Perry,  Paul Stanley, Gene Simmons and Denise Van Outen.

Since the shows relaunch in September 2012, the show has interviewed James Nesbitt and Little Mix. Upcoming guests on the show include Jude Law and Kiera Knightly.

Soap Star Interviews
Daybreak regularly interviews TV Soap Stars live at the soaps film set or on the Daybreak Sofa in conjunction with upcoming storylines and gossip about the show. Daybreak has interviewed soap stars from Emmerdale, Eastenders, Coronation Street, Hollyoaks and more. Soap Stars who have been interviewed on Daybreak are; John Middleton, Pam St Clement, Charlie Hardwick, Antony Cotton, Helen Worth, Matthew Wolfenden, Tom Lister, Rik Makarem, Kelvin Fletcher, Nina Wadia, Danielle Harold, William Roache, Cathy Murphy, Derek Martin and Charlie Condou.

Music
Various music artists have performed and been interviewed on Daybreak such as; JLS, Jessie J, The Wanted, The Saturdays, Alexandra Burke, Laura Wright, Thats Amore, Pixie Lott, Olly Murs, Connor Maynard, Selena Gomez, Carly Rae Jepsen, Peter Andre, Nicole Scherzinger, Justin Bieber, One Direction, Little Mix, Mary J. Blige, Dappy, Demi Lovato, Britney Spears, Duffy, Joe Jonas, Emeli Sande, Duran Duran, The Spice Girls, Rizzle Kicks, Stooshe and Little Mix.

The Morning Newspapers
The Morning Newspapers is a feature which airs each morning at 6:35am and covers the main headlines and articles of the morning newspapers in discussion with a guest on the programme. Victoria Derbyshire, Kevin Maguire, Martel Maxwell and Micheal Portillo are occasional newspaper reviewers, they often feature on sister show Lorraine to discuss the main newspaper headlines at 8:35am.

Real-life and Human Interest Stories
This feature is based around compelling and extraordinary real life stories. These have featured ranging from current affairs topics such as, families and parenting, pets and animals, and health. On Wednesday 22 February 2012 at around 8:10am, Sarah a cancer fighting mum was on the show to raise awareness about her condition and her partner suddenly proposed to her live on air in the Daybreak studio.

Competitions
Phone-in competitions previously featured heavily in Daybreak's schedule since the launch, despite the scandal that dogged such contests in the final years of GMTV. However, since the shows relaunch in September 2012, competition coverage has been significantly reduced, only airing twice in the programme at 7:20am and 8:20am. These draws are promoted by well-known TV personalities and offer large cash prizes, cars and holidays with frequently repeated inserts throughout the programme. Entry is usually by multiple choice questions though some competition draws have no quiz element attached. In common with other ITV prize draws, free online entry is also offered. The draws are usually also promoted on the Lorraine show.

Handover to Lorraine
There is a preview of the Lorraine show at around 08:02am after the main presenters introduction to the programme at the top of the hour and a handover after the weather summary to round off the show at 08:30. The preview originally appeared at 08:10 but was moved to an earlier slot in March 2011. The preview then was moved to 07:35 after a summary of the news but it was again moved in June 2012 to 08:02. On 30 November 2010, previous co-host Adrian Chiles wore a kilt to make an on-screen visit to the Lorraine studio to congratulate Lorraine Kelly on her birthday and mark St Andrew's Day. Chiles returned to the Daybreak studio to present the remainder of the show wearing the kilt. On 20 July 2011, Lorraine was presented from the Daybreak studio due to technical problems with a commercial break inserted in place of the handover to allow for the changeover.

Baby-Friendly Britain (December 2010)
Ex-Blue Peter presenter Katy Hill launched the campaign on Daybreak to highlight the lack of baby-friendly facilities on the High Street and in other parts around Britain.

Transformation Street (January 2011)
Daybreak launched a week-long lifestyle, makeover and fitness feature for new year called "Transformation Street". It was presented by Gráinne Seoige and featured three lifestyle and fitness experts to transform the lives of people living in a suburban street in Leeds. Martin Lewis offered financial tips, Matt Roberts provided personal training tips and Hayley Taylor gave career advice. The experts from "Transformation Street" also presented the daily feature "The Guide to Transforming Your Life".

Donate a Day (June 2011)
In early Summer 2011, Daybreak launched a week long "Donate a Day" campaign to encourage members of the public to help organisations such as charities and care homes for a day.

Art Starz (July 2011)
This was a competition for children to design their own Christmas Card and the winner was to have theirs published for Christmas 2011.

Donate a Coat (October 2011)
Supported by Asda and the Salvation Army, the "Donate a Coat" appeal was launched by Daybreak to keep older people, families in need and people who are homeless warm during the winter.

Downsize in Dubai (January 2012)
I'm a Celebrity runner-up Mark Wright, TV Presenter Sarah Heaney, Coleen Rooney's fitness trainer Elise Lindsay, nutritionist Faith Toogood and mind coach Emma Kenny are jetted four Daybreak viewers to Dubai to downsize, get fit and stay healthy. The four recruits were put through their paces as they hit the blistering boot camp in the New Year to shed the Christmas excess and tone up for 2012.

Get Britain Reading (February 2012)
In this campaign supported by Morrisons supermarket and Waterstones the bookstore. Its aim is to get the people of Britain reading and to get parents to read to their children for at least 10 minutes a day after a report found that many children and adults were found to be illiterate. People were encouraged to donate a book at a local Morrisons and Waterstones branch to kick start a reading revolution.

Jubilee Jamboree (May 2012)
Gethin Jones travelled the UK and presented a special feature about the Queens Diamond Jubiliee during the course of a week and interview people who had met the Queen and there experiences with her. He also travelled the UK finding out how people who preparing to celebrate the Jubilee and even attended some pre-jubilee parties to celebrate The Queens 60 Years of Reign.

Outside broadcasts
On 29 April 2011, Chiles and Bleakley presented from Canada Gate outside Buckingham Palace for the wedding of Prince William and Kate Middleton. with Gregg Easteal at St Andrews On the edition of 9 August 2011, the programme featured extensive coverage of the 2011 England riots.

Movie/television tie-ins
In November 2010, Daybreak heavily promoted the release of the first part of the final Harry Potter film, The Deathly Hallows, interviewing a number of the cast. The Harry Potter week also featured a number of young magicians who performed in the "Cool before School" slot.

Daybreak has also devoted coverage to TV entertainment shows The X Factor, I'm a Celebrity...Get Me Out of Here!  and Strictly Come Dancing  Britains Got Talent and Dancing on Ice and held interviews with contestants.

Comic Relief 2011
Comedian and actress Miranda Hart appeared on the programme on 3 February 2011 to launch Red Nose Day. On 14 March 2011, TV presenters Ant and Dec requested that Chiles and Bleakley contribute items for auction towards the Comic Relief appeal, they donated their shoes, however Ant and Dec wanted more, and ended up taking the Daybreak sofa.

Something Cool before the Kids go to School
For the first few months on air, at around 07.50, an off-beat item for younger viewers entitled "Something Cool before the Kids go to School" was featured, often including an entertainment act, stunt or piece of hi-tech equipment in the studio or an interview with a celebrity. This slot has since been relaunched as "Great it's 5 to 8". Known as "Something cool even though the kids aren't at school" during holidays.

Donate a Day
On 23 May 2011, Daybreak launched its "Donate a Day" campaign encouraging viewers to donate a day of voluntary work to help good causes. The feature has been endorsed by a number of celebrities including Simon Cowell.

Great, it's 5 to 8
This new entertainment feature was launched in July 2011 to replace the former "Something Cool Before the Kids Go to School". It contains a variety of showbiz news and live musical performances in the studio.

The Guide
"The Guide" is an insert in which professional experts provide viewers with advice and tips on how to improve their lives and lifestyles. Guides to have featured include "The Guide to looking good this winter" (September 2010), "The Guide to Christmas" (December 2010), "The Guide to Transforming your Life" (January 2011) and "The Guide to Family Pets" (February 2011). Veteran TV-am, GMTV and Daybreak health guru Dr Hillary Jones provides a regular Guide to Health including some outside broadcasts from locations such as schools. The Guide was since axed from January 2012 as part of the new producers radical plans to refresh the show.

Daybreak studio
The programme is produced at The London Studios. On 3 September 2012, the show moved to a new set marked by bright orange tones and exposed brick, echoing the look of TV-am and GMTV, dispensing with the Studio with a riverside window that was the hallmark of the programme since 2010.

Original Thames view set
The studio was originally starkly minimalist in style with a mainly mauve scheme relying on the window for backlighting. In the weeks following the launch, due to the lack of daylight, this produced a dark look before sunrise which gave rise to widespread criticism. A large analogue dial clock, supplied by Good Directions Ltd, remained a prominent feature of the set until September 2012. Soon after the launch, a series of ongoing modifications were made to brighten and soften the look of the set to make it more inviting. Illuminated screens countered the dark early morning London skyline. The producers also tried to improve the dark backdrop by lighting up the dome of the nearby St Paul's Cathedral. From April 2011, the programme's riverside terrace area was launched for presenting outdoors in fine weather. This area featured heavily on the show over the summer of 2011 and during the Spring and Summer of 2012 the Daybreak Terrace was once again used for interviews and musical performances. The original set was axed in September 2012 following a major relaunch of the show with a completely new look and presenting team.

Graphics
At the launch in 2010, the Daybreak logo was a white font on a purple rectangle. The later was changed to a yellow rectangle early in 2012. The on-screen clock is digital format with dark red numbers on off-white rectangle surmounted by the Daybreak digital on-screen graphics with a burnt orange. A similar logo is used for the Lorraine programme however, it is pink instead of yellow. The title sequence was originally a series of clips based on things which happen in the morning. The latest relaunch of September 2012 dropped a live action opening sequence and replaced it with a computer-generated graphic based on the animated Daybreak sun logo. This merges with the Lorraine logo when the show hands over to the latter at 8.30am.

News ticker
Daybreak occasionally employs a yellow news ticker for major news events and to broadcast viewers' messages. The programme used a ticker to display transport information during the snowstorms of 2010 and to show viewers' greetings for Valentines Day and Mothering Sunday in 2011. It was also used when breaking the news of the death of terrorist Osama Bin Laden in Pakistan on 2 May 2011. The ticker resurfaced on 10 August 2011 as part of the programme's coverage of the 2011 England riots.

Electronic and social media
The Daybreak website is on ITV.com, containing regular previews, entertainment and consumer items, polls and interactive and catch-up content. The programme also maintains interactive content on the social networking sites Facebook and Twitter. The website has hosted a number of webchats with celebrities who have appeared on the show. Some of the presenters and reporters also contribute blogs to the website.

Daybreak Down Under
To celebrate Daybreak's first anniversary on air, a competition was launched named Daybreak Down Under, inviting 100 viewers to join Kate Garraway on a trip to Australia, which took place in November 2011. The show based this competition on what Oprah Winfrey did for her show, The Oprah Winfrey Show, where she took 300 members of her audience on a trip to the country.

2010-2012
After an initial improvement on GMTV's final week, Daybreak suffered a drastic decline in audience during its first two months on air which coincided with a storm of press criticism of the show's performance. On 6 September, the debut edition of Daybreak averaged 1 million viewers for the 2.5 hours, an improvement on GMTV's final show. It was still beaten by rival BBC Breakfast which averaged a total audience of around 1.4 million viewers for the same slot. In the second week, average viewing figures fell to 800,000, and by 24 September, were down to 700,000. Ratings continued to fall in October, and ebbed to 545,000 on 27 October. Ratings recovered to 817,000 (including ITV1 HD viewers) on 1 November, averaging around 800,000 for that week. For the week ending 19 November, the average ratings were almost 840,000 per day, The recovery continued into December with the programme gaining an average one million viewers on 2 December and averaging 923,000 for that week. The recovery stalled in the Christmas holiday period and drew a new low of 390,000 viewers on 30 December when regular hosts Chiles and Bleakley were on leave. Daybreak made a slow start to the New Year with the Bank Holiday edition for 3 January averaging only 300,000 viewers. It bounced back to 700,000 the following day. For the first six weeks of 2011, ratings averaged around 800,000. Ratings remained at around 800,000 for much of the period but fell back to 690,000 in the April school holidays. Its daily viewing figures remained on average around the 800,000 mark for much of the first half of 2011, around half the average viewing figures for BBC Breakfast. Ratings dipped to a new low during August 2011 with hopes for a recovery with the end of the summer holiday period and the show's ongoing relaunch. By November 2011, the ratings crisis of 700,000 viewers led to the sacking of Chiles and Bleakley and the imminent appointment of new hosts to take over the show in December 2011. Since the axing of its original presenters in 2011, the refresh in January 2012 which saw Dan Lobb and Kate Garraway (Sports and Entertainment Presenters respectively) take over as interim presenters and the shake up of the Daybreak on-air team and the programmes format and content has resulted in the ratings averaging 700,000 to 800,000. The 2012 revamp, relaunched to an average of 600,000 viewers.

Reaction in the media
After the launch, ITV defended Daybreak's ailing performance, stating: 'ITV made a long-term investment in new breakfast programming and, after over five years of decline for GMTV, Daybreak is already closing the gap in year-on-year decline after just one month'. Veteran television host Esther Rantzen compared the ratings crisis hitting Daybreak to her experience as part of the team launching TV-am in the early 1980s. Rantzen commented, 'simply sacking Adrian and Christine won't do the trick.' TV-am's former Good Morning Britain co-presenter Anne Diamond defended Daybreak commenting that Chiles and Bleakley were 'not to blame' for the problems. Former GMTV host Fiona Phillips claimed that the show had 'lost touch with its audience'. Veteran breakfast television host and Daybreak partner show LLorraine presenter Lorraine Kelly urged viewers to 'stick with the programme', noting that 'both TV-am and GMTV had nightmare starts...it all comes down to content.' Former co-host Bleakley said the low ratings were a "teething problem". She felt the ratings improvement of early November 2010 was a "turning point" with the programme "finding its feet", a view echoed by Chiles. Ex-host Adrian Chiles commented, 'It kind of feels it's getting better already...you feel it's us against the world at four o'clock in the morning.' The pair's high-profile sacking from the show made the headlines in November 2011.

New Daybreak
The relaunched version of the programme, launched on 3 September 2012 draw a hostile press, encouraged by a negative reaction on social media. Viewers give the thumbs down to what they perceived as a garish and dated new set and failed to engage with new main presenters Aled Jones and Lorraine Kelly. Viewers also compared the set to GMTV.

Awards
Daybreak was nominated for a National Television Award in the "Magazine Programme of the Year" category for 2011, but failed to make the final shortlist.