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Launched 1 November 2005
Owned by ITV Digital Channels Ltd
(ITV plc)
Picture format 16:9 576i (SDTV)
1080i (HDTV)
Audience share 1.4%
0.1% (+1)
(July 2012, BARB)
Country United Kingdom
Replaced ITV News Channel
Sister channel(s) ITV1/ITV1 HD
Timeshift service ITV4 +1
Freeview Channel 24
Freesat Channel 117
Channel 118 (+1)
(UK only)
Channel 120 (HD)
Channel 206 (+1)
Channel 228 (SD)
Astra 1N 10758V 22000 5/6
10832H 22000 5/6 (+1)
Virgin Media Channel 118
Channel 175 (+1)
Smallworld Cable Channel 125
UPC Ireland Channel 132
Channel 220
UPC Cablecom
Channel 162/178
WightFibre Channel 8
TalkTalk TV Channel 29
Channel arbitrary
Internet television Watch live (UK only)
TVCatchup Watch live (UK only)
Watch live (+1) (UK only)
ITV Player Catch up

ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action series of the 1960s and 1970s. ITV4 is broadcast on Freeview, satellite, cable and IPTV platforms.


File:ITV4 2008 logo.png
First ITV4 logo, used from 1 November 2005 to 13 January 2013.

It was expected that ITV4 would replace the existing Men & Motors channel in the same way Granada Plus was rebranded into ITV3, until ITV plc stated that the two channels would run alongside each other, forcing the ITV News Channel on Freeview to timeshare with ITV4. ITV replaced the failing News Channel with CITV. Both channels were on Freeview until ITV plc took Men & Motors off Freeview (although it remained on other platforms for some time until April 2010) and replaced it with the live quiz channel ITV Play. Some programming from Men & Motors were transferred to ITV4. ITV4 was the first channel to use the new on-screen look that was rolled out across the rest of ITV plc's channels on 16 January 2006. Red Bee Media designed the new logos and presentation for the entire corporation that saw the end of the yellow and blue squared look designed for ITV1, ITV2 and the cube look for ITV3. An ITV annual report revealed that an old style logo was designed for the channel but was never used on air.

ITV4 was launched on UPC Ireland in the Republic of Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006. On 1 April 2011, ITV4 was removed from UPC Ireland along with ITV2 and ITV3 due to the expiry of a carriage agreement between UPC and ITV.[1] UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment in order to continue broadcasting the channels.[2] ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011. TV3 Ireland and its sister channel 3e already hold carriage agreement to air certain ITV content within the Republic of Ireland,[3] alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within Switzerland, all three channels are available on SwisscomTV and UPC Cablecom.[4]


ITV4's launch night was on Freeview channel 30. Although it was broadcast on the Astra 2D satellite used by Sky, so users could manually tune it in. It was launched on Sky channel 120, after ITV2 and ITV3 in the listings, on 7 November. Prior to this date, some sporting content was simulcast on Men & Motors in an ITV4 on M&M strand.

ITV4 +1

In late October 2008 it was announced that a timeshifted (+1) version of ITV4 would be launched by the end of the year. ITV4 +1 was launched on Sky on 1 December 2008, on Freesat on 9 December 2008 and on Virgin Media on 25 March 2010. It was removed from Sky on 11 January 2011, due to the launch of ITV1 +1 taking up space on the EPG; the channel continued to be available on Freesat and Virgin Media. On 31 May 2012, ITV4 +1 returned to Sky, taking a lower EPG slot.[5]


A high-definition simulcast of ITV4, ITV4 HD, was launched on 15 November 2010 on Sky.[6][7] The channel is available through Sky's pay subscription in a non-exclusive deal,[8] ITV has held talks with other providers including Virgin Media.[9] ITV4 HD's high definition content includes films, and sports events such as the British Touring Car Championship,[10] 2010-11 Ashes Series, Tour de France, Grand Slam of Darts, UEFA Europa League, and Indian Premier League Cricket.[11]


As Freeview announced plans for a retune on 30 September 2009, ITV4 moved to an alternative multiplex. Viewers in areas that have completed switchover who receive their signal from a local relay transmitter and receive 'Freeview Lite', are no longer able to receive ITV4.[12]

Some programmes shown on ITV4

Past programmes on ITV4

In a change of pace, in June 2007, ITV4 aired The Winner.

ITV4 used to air the Late Show with David Letterman from 1 November 2005 until it was dropped by the channel on 27 October 2006 and replaced with Saturday Night Live from 4 November 2006.

Sports coverage

Before ITV4s launch in 2005 ITVs digital sports coverage was on ITV2 but after its launch all sports coverage has moved to itv4

ITV4s Sporting coverage includes:









  • Big Fight Live
  • Frank Warren fights 2005-2008 (Now on BoxNation)
  • Hennessey fights 2008-2010 (Now on Channel 5 and Primetime)
  • Undercard of main fight usually shown on itv4 with main event on itv1 with all fights from 2008-2010 on itv4




  • Power Snooker 2010-present

Indian Premier League

In a deal announced on Thursday, March 4, 2010, ITV secured UK broadcast rights to the 2010 Indian Premier League (IPL) cricket competition, to be shown exclusively on ITV4.

The deal, for the third season of IPL, saw ITV4 broadcast 59 live, free to air, matches over the 45 day season. Live coverage, produced by ITV Sport, was presented by Matt Smith alongside Bollywood actress and presenter Mandira Bedi, who hosted Cricket World Cup coverage in India. They were joined by renowned analyst Simon Hughes and other guest experts.

The IPL has a bespoke section of the website. The tournament was supported by a prominent marketing campaign on ITV.

Announcing the deal, ITV’s Director of Digital Channels and Acquisitions, Zai Bennett said: “In only two years, the Indian Premier League has already established itself as one of the world’s most high profile and exciting sports events which attracts some of the very best cricketers from around the globe. It’s an exciting acquisition for one of the UK’s fastest growing digital channels and we’re delighted to be able to offer the whole tournament free-to-air to our viewers.”

Lalit Modi, Chairman and Commissioner of the IPL said: “This is a hugely significant deal for the IPL. It is a truly global competition unlike any other, ideally suited to the British passion for both cricket and entertainment. As such, we are delighted that ITV have recognised the game’s appeal and that the glorious spectacle of every game will be available in full, free to air, throughout the UK.”

ITV4's coverage of the tournament continued in the 2011 season.


  1. "Bad news for fans of Poirot: UPC is losing ITV2, 3 and 4". Business ETC. 31 March 2011. 
  2. "ITV2, ITV3, & ITV4 channels are no longer available". UPC Ireland. 1 April 2011. 
  3. "UPC lose ITV's digital channels". TheAirwaves. 1 April 2011.  {{#invoke:Message box|ambox}}[dead link]
  5. "ITV4 +1 returns to Sky". Entertainment Interactive. 31 May 2012. 
  6. "ITV plc 2010 Interim Results & Sky deal". ITV plc. 3 August 2010. 
  7. "ITV3 HD and ITV4 HD go live on Sky". Digital Spy. 15 November 2010. 
  8. Sweney, Mark (2 March 2011). "ITV earmarks £12m to hire new talent to break international hit drought". London: The Guardian. 
  9. Sweney, Mark (3 August 2010). "ITV unveils pay-TV push". London: The Guardian. 
  10. "ITV to air British Touring Cars in HD". Digital Spy. 11 October 2010. 
  11. ITV4 to broadcast Indian Premier League The Independent, 5 March 2010.
  12. What changes happen after I re-tune?
  13. Sweney, Mark (17 October 2011). "ITV snatches Europa League from Channel 5". The Guardian (London). 
  14. Jessica Hodgson (30 July 2001). "ITV pays £5m for Tour de France". London: The Guardian. Retrieved 23 July 2009. 
  15. Kate McMahon (2008). "ITV4 secures Tour De France to 2013". Broadcast Now. Retrieved 23 July 2009. 
  16. "European Championship On ITV4". PDC. 24 June 2011.,,10180~2380791,00.html. Retrieved 24 June 2011. 
  17. ITV4 to broadcast Indian Premier League The Independent, 5 March 2010.

External links